LG DIGITAL TOTEMS
An interactive audio visual experience based on depth cameras.
Towering 4 metres from the ground, and facing outwards on 3 sides, a series of LG-branded digital totems were set up in Westfield shopping centres in Melbourne, Brisbane and Sydney. Continuing on as part of GPY&R Sydney's Life's Good campaign and in collaboration with Boffswana, these totems were created from an almost seamless array of LG plasma screens, and utilised infrared 3D depth sensors to allow shoppers to interact with the Life's Good virtual tree.
Users were able to upload 'moments' to LG's Facebook campaign, browse LG products and information, as well as produce unique generative art based on custom-created themes and animations.
All images courtesy of Stephen Van Elst